Media Auditing

Open Communications conducts media audits for many high profile businesses in Ireland. We have a unique perspective on the process of media auditing, gained from our experience of media and communications planning over a 20 year period.

We firmly believe that ‘prevention is better than cure’, and that the proper planning processes should be put in place in advance of activity to ensure that the brief is right, the plan answers the brief and the costs are as competitive as they can be.

We ensure the objectives and strategy are nailed down at the start and agree that the key measurables in place are realistic, achievable and accepted by all.  In this sense, our auditing approach represents an independent review of how the media Agency needs to be delivering to brief and what value should be accumulated along the way.