Integrated Communications Planning

We advise and support Marketing teams in the development of communications strategies using a broad range of channels in the most appropriate and effective way.

As Clients work with multiple Agencies, many work streams are managed in silos and consequently, integration is minimized.  IMC is the norm for large marketing activations across multiple consumer touch points and when properly facilitated and managed, it is a valid and useful model to ensure integration of all marketing activities.

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Critical to the success of IMC is strong facilitation and marshaling of resources to ensure key milestones are met, time is managed as efficiently and effectively as possible and that the conditions for successful collaboration are in place at all times.